Zalmi. The Biggest Sporting Franchise of Pakistan.
Peshawar Zalmi is not just a sports team, it is a household name in the hearts of all sports lovers around the world.
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Peshawar Zalmi is not just a sports team, it is a household name in the hearts of all sports lovers around the world.
Watch Video
We as a franchise have always been adamant to promote cricket in Pakistan as there is a lot of hidden talent throughout the country. Peshawar Zalmi has always been vocal to bring back cricket to the country as we believe grounds should be full of cricket lovers and players should play in front of their fans. Zalmi was successful to bring its foreign players to Pakistan in PSL Season 2. This year the whole league was held in Pakistan which is a huge step for the country, and we look forward to build upon this tremendous achievement.
One of the main goals of Peshawar Zalmi as a sporting entity is to find young raw talent and polish them for Pakistan's National Cricket team. We have held multiple talent hunt programs and organised cricket leagues on various levels to spot talented young cricketers. Zalmi players have been selected for the national team after their performances in PSL. We believe developmental challenges of Pakistan can be addressed through systematic and collaborative efforts from diverse stakeholders such as private sector, state institutions and civil society.
We aim to undertake impactful projects to harness the synergies amongst various developmental themes including but not limited to youth development, women empowerment, education, health, social activism and peace. While setting the tone for sports marketing in the country, we are working with global organisations like United Nations and UNICEF to improve the social circles.
Biggest PSL Franchise in terms of brand value
PSL 2 Champions
Finalists
“We are very enthusiastic about supporting this event and Peshawar Zalmi. McDonald’s Pakistan believes sports have a tremendous cultural influence on society. Sports provide a way for people to escape the stress of their daily lives and jump into something bigger than themselves”
Raza Ali
Director Marketing McDonalds
“Peshawar Zalmi is a top team, as proven again this year - its ideology aligns perfectly with Red Bull's vision of giving wings to athletes! Our relationship is a true example of partnership, and this is just the beginning - we look forward to continuing our collaboration and bringing more unique and exciting projects to life!”
Taimour Afaq
CEO Red Bull Pakistan
“It has been a fantastic Experience partnering with Peshawar Zalmi over the past years. They are a fantastic team and know what they are doing. Kudos!”
Majid Niazi
Director Marketing TCL
“Spencer Nolan from Nielsen - “Steady growth across different media types over the years and PSL 6 was no different, across the channels, website there has been a steady increase in value which proves that Peshawar Zalmi remains an invaluable cricket power house. Impeccable growth has been seen over social media as well which is surely driving Zalmi to the top of the sports landscape in Pakistan”
YouGov sport
Joseph Eaphen